The Importance of Storytelling and Pitching

A typical mistake that many founders do is that they do not invest in PR from the beginning. It is always important to remember that a company itself is not newsworthy, a pitch is.

In this episode, a PR Guru, Gloria Chou, tells us how being on a diplomatic track, she realised that she wanted to work in communication instead. As a result, she ended up helping small startups get on famous TV shows and well-known publishers.

She shares the importance of facing rejections and delegating tasks smartly in your business, ways of getting energy when you feel burnt-out, gives some productivity tips and, of course, a formula for successful pitching.